Subscriber & Audience Detailed Breakdown

Subscribers by Country

World Regions

Subscriber Makeup

North America 58%
 United States 50%
 Canada 5%
 Mexico 2%
 Central America and Caribbean 1%
 Asia 25%
 South America 7%
 Europe 6%
 Africa 3%
 Australia & New Zealand 1%

 Percentages based on 120,707 subscribers. Last updated August 16, 2021.

Subscribers by Job Function

 Job Function

Subscriber Makeup

 Automation / Control Engineering 19%
Engineering Management 
 (includes Facilities, General or Operations, Project and Supply Chain Management)
13%
Operations and Maintenance 
 (includes Environmental Controls, Measurement, Technical/Application Support, and Technicians)
12%
Production/Manufacturing Engineering 
 
(includes Quality Control, Evaluation, Testing, Process Engineering, Plant Engineering, and Instrumentation)   
10%
Engineering, Other
 (includes Application, Consulting, Safety Systems, Software, and System Integrator/Consulting)
10%
Design Engineering 
 
(includes System Design, Product Design, OEM Product/Systems Engineering, and R&D)
7%
Sales 
(includes Marketing & Public Relations, and Human Resources)
6%
Training & Education 
  (includes Students)
17%
Other 
 (includes IT, Purchasing/Procurement, Network/Communications, and Retired)
6%

 Percentages based on 95,028 subscribers data. Last updated August 16, 2021.

Subscribers by Industry Segment

 Industry SIC

 Subscriber Makeup

Engineering Services 39%
Engineering Services/Systems Integration
7370 Systems Integration,  8710 Engineering Services,  8730 Research, Development & Testing, 8740 Management Consulting, 1700 Construction,  9100 Government
19%
Education
 8200 Education
9%
Other
0000 Other
11%
Process Automation 36%
Petroleum Refining
2900 Petroleum Refining & Related Industries, 1300 Oil & Gas Extraction, 1000 Mining
13%
Utilities, All types
4600 Utilities - Pipelines except Natural Gas, 4900 Utilities, 4910 Utilities - Electrical, 4920 Utilities - Natural Gas,  4930 Utilities - Combo (Nuclear/Foss Fuel, etc), 4940 Utilities - Water/Wastewater
9%
Food & Beverage / Pharmaceutical
2000 Food & Beverage, 2830 Pharmaceuticals
5%
Chemicals
2800 Chemicals
5%
Other Consumer Products
2100 Tobacco Products, 2200 Textiles, 2300 Apparel and Other Textile Products, 2400 Lumber & Wood Products, 2500 Furniture and Fixtures, 2600 Pulp, Paper & Allied Products, 2700 Printing & Publishing, 3000 Rubber & Miscellaneous Plastics, 3100 Leather and Leather Products, 3200 Stone, Clay, Glass & Concrete Products, 3840 Medical Instrumentation & Systems, 3900 Miscellaneous Manufacturing Industries
4%
Manufacturing Automation 25%
Instrument, Control, Measurement & Analysis
3800 Instrument/Measurement/Analysis & Control Apparatus, 5000 Instrument & Control Apparatus Sales & Service
8%
Electronic & Other Electronic Equipment
 3600 Electronic & Other Electric Equipment, 3660 Communications Equipment, 3670 Semiconductors & Electronic Components, 4810 Communications
7% 
Industrial Machinery & Equipment
3300 Primary Metal Products, 3400 Valves, Fittings & Fabricated Metal Products, 3500 Industrial Machinery & Equipment, including Computers
8%
Transportation
3700 Transportation Equipment, 3710 Transportation Automotive, 3720 Transportation Aircraft, 3760 Transportation Aerospace, 4000-4700 Transportation
2%

  Percentages based on 93,273 subscribers data. Last updated August 16, 2021.

Company Size

How many people, in total, are employed by your company?*

   Less than 50

23%

   50-99

7%

   100-499

17%

   500-999

7%

   1,000-4,999

14%

   5,000 or more

23%

   Not Applicable / Not Currently Employed

9%

*Source: 2020 Readers Survey