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Korean Robots Debut at AUTOMATE 2023

Summary

Korean Robots Debut at AUTOMATE 2023
Korean Robots Debut at AUTOMATE 2023
Interest in industrial robots and cobots is booming in the U.S. and, in response to the demand, major Korean robot companies such as Hyundai Robotics, Doosan Robotics, Rainbow Robotics, and Neuromeka have expand their operations and opened offices in the U.S. 
 
Reflecting that trend, the Korea Association of Robot Industry (KAR) will debut the Korea Pavilion at the AUTOMATE 2023 show in Detroit (May 22-25). It is KAR's first trip to a U.S. tradeshow, although it has for decades participated in many tradeshows held in Europe and East Asia.
 
A KAR official stated, "The North American market has been the market that Korean robot companies have been longing for, but individual small and medium-sized enterprises (SMEs) have faced many limitations despite various attempts. We hope to alleviate the difficulties of Korean SMEs and promote marketing for them to expand their channels to North American market." 
 
While China remains the largest market for Korean robot companies with exports worth of $319 million, the United States is the second-largest market with exports amounting to $204 million, according to the Korean Robot Industry Survey 2021 conducted by Markets and Markets. "Demand for collaborative and industrial robots in North America is expected to grow due to the increasing aging and labor shortages in the existing workforce in the manufacturing sector. Growing demand for energy conservation, higher efficiency and productivity, and remote monitoring will drive the growth of automation, too," according to the survey report. 
 
AUTOMATE, North America's largest automation tradeshow, expects more than 600 exhibiting companies including major players such as ABB, FANUC, Kawasaki, KUKA and Universal Robots. The nine companies in the Korea Pavilion, located in booth's 3250 and 3452, include COBOTSYS Co., Ltd., Neuromeka Co., Ltd. and Rainbow Robotics Inc. who will feature collaborative robots used in manufacturing and food & beverage services. 
 
DOGU Co., Ltd. will show autonomous mobile robots for security, while TWINNY Co., Ltd. will introduce an autonomous mobile robot specially designed for order picking in logistics. HCNC will demonstrate integrated IT services to perform robot-based automation. RS Automation Co., Ltd. will show PC-based multi-function controller and servo drive for factory automation and TAEHA CORPORATION will demonstrate auto-dispensing system and equipment.
 
The KAR official said, "Korean products show high performances and are reasonably priced, which make them appealing to North Americans who seek products with decent prices." He added, “We look forward to further exchange of technology and information with North America in robotics and automation industry for mutual goods. If there is any institutes or companies that would like to build a cooperative relationship with us, we are open.”

About The Author

Renee Bassett is chief editor for InTech magazine and Automation.com, and publications contributing editor for ISA. Bassett is an experienced writer, editor, and consultant for industrial automation, engineering, information technology, and infrastructure topics. She has a bachelor's degree in journalism and English from Indiana University, Bloomington, and is based in Nashville.

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